The Psychology of Advertising. Consumer Psychology and How It Plays a Role in MarketingConsumer psychology. Behaviourism is the first method in consumer psychology. ...The importance of understanding your customers. ...Implementing a marketing strategy for your business. ... Park engineers use psychological tricks to satisfy our taste for danger. Advertisements are messages paid by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Found insideThis comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. THE PSYCHOLOGY OF ADVERTISING 587 who used it. Industrial-organizational psychology: The new psychology and the business of advertising. 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