Found inside – Page 146Many firms do not brand their products because they are unable or unwilling to assume these responsibilities . ... For example Sunsilk Shampoo . Found inside – Page 41... Oregun-lkeja, Lagos. Sunsilk Shampoo Scalp Confidence (200ml) 02-1693 Unilever Nigeria Pic ... Supersheen Conditioner 02-1144 Vego Products Ltd. Plot 13, Block XII, Industrial Estate, Ota, Ogun State. Supersheen Hair Food 02-1147 ... Found inside – Page 294The Launch In October 2004 the product was finally launched as “Sunsilk Segar dan Bersih” (Sunsilk Clean and Fresh) during the time of Ramadan, ... Found insideAfter a few days, they guessed what was happening — the Russian group wanted to enjoy ... while Sunsilk shampoo is sold in individual sachets in India. Found inside – Page 220Introducing a new product Premiums and Conditional Premiums . Under a 2. ... in whatever paste tubes or a Lux Soap with Sunsilk Shampoo . form it is given ... Found inside – Page 224Innovative Way Unilever inexpensive knock-off products, has led to amazing results. ... Sunsilk shampoo, and other products that cost about 35 cents a pop. Found inside – Page 687In 1987 , Sunsilk became the first shampoo brand to launch a two - in - one shampoo , i.e. , shampoo with conditioner . Another popular brand of Sunsilk in ... Found insidethe rand brand Identity expressed as defined as a product, by Aaker2 ... By implication, Denim talc would be seen as 'masculine,' Sunsilk shampoo as ... Found inside – Page 233H80h:There is no significant association between awareness of Sunsilk and availability of Clinic / Sunsilk. H81h:There is significant association between ... Found inside – Page 454The products include such household names as Sunsilk Shampoo, Harmony Hairspray, SR and Signal Toothpastes and Sure Antiperspirant/Deodorant. Found inside – Page 118Unilever introduced Sunsilk® hair - straightening kits to get a larger share ... of behaviour that could affect a person's decision to buy Sunsilk Afro® . Found insideMaughan (2009) noted that in the Sunsilk shampoo advertisement the models engaged the viewer by looking directly at them. But the product failed to catch ... Found insideIn 2004 and 2015, Unilever, by means of the Sunsilk shampoo brand, launched the shampoo product for hijabers (women who wear hijab). In 2015 Sunsilk even ... Found insideAlthough the post had nothing todowith the product directly,those who shared the post were getting positive exposure to Sunsilk products. Found inside – Page 55But the AngloDutch consumer goods company sells some of the world's best-known soap and cosmetic brands, such as Dove soap and Sunsilk shampoo. Found inside – Page 215Many companies launched products in sachet, like Sunsilk shampoo, Chikshampoo, Parachute coconut oil, etc. ○ Product literature should be simple, ... Found inside – Page 12742 Some manufacturers actually exploit the Muslim hijab to market shampoo and other hair cleansing and styling products. Sunsilk is a haircare label from ... Found inside – Page 117For example, Hindustan Level Ltd. uses separate names for its products – Clinic shampoo, Sur detergent, Sunsilk shampoo etc. (D) ON THE BASIS OF USE 1. Found insideSunsilk shampoo, Parachute coconut hair oil, Pan Parag pan masala are some examples. 3. The product literature has to be simple enough for the rural ... Found inside – Page 12A girl ' s most important cosmetic Sunsilk Shampoo Sunsilk is a unique shampoo - it works like a cosmetic . Its thick concentrated goodness builds in beauty , leaves your hair silky . . . Sunsilky . And no matter what kind of hair you have , there ... Found inside – Page 235Hence, rather than produce all products for each domestic market, ... Sunsilk shampoo and Pond's cosmetics – Unilever has traditionally prided itself on ... Found inside – Page 77Unilever is one of the world's largest fast-moving consumer goods (FMCG) companies, ... The productinthe UK was launched as Sunsilk Liquid shampoo in 1954, ... Found inside – Page 94... temporary salons being set up by top - selling shampoo Sunsilk , a product of Lakme Lever . Hair stylists like Jawed Habib demonstrate their skills . Found inside – Page 278As the experts in hair care , launching the range of Sunsilk Colour Shine system and Sunsilk Hair Expert was a natural extension of our existing products in ... Found inside – Page 79To make sure all Indonesians could afford at least some of its products, Unilever introduced tiny, single-use packets of Sunsilk shampoo and Rinso detergent ... Found inside – Page 1157 % for styling mousses . Elida Gibbs has repackaged its During the past month , there Sunsilk shampoo range and introhas been intense activity in the duced a new variant for dry , styling products sector with the treated and permed hair . Found inside – Page 382Lever also introduced new soap products , including Lifebuoy and Sunlight Flakes ... In 1954 , Unilever launched its Sunsilk brand of shampoo , and within ... Found inside – Page 65Hindustan Unilever Ltd. (HUL), India's largest consumer goods company, scored a big success in using this approach to breathe new life into Sunsilk, ... Found insideUnilever is the third largest global food and consumer product company, ... Magnum Ice Cream and Sunsilk Shampoo achieved this target in 2012, ... Found inside – Page 239Services have become key differentiators for many products . If a brand like ' Sunsilk'could merge with a service brand like ' Taj ' restaurants , it could ... Found inside – Page 109Sunsilk, a leading brand of shampoo in India for many years, was increasingly viewed as outdated, as “Mom's brand.” To change that perception and rejuvenate ... Found insideThe higher the status of the product advertised, the lower and flatter is the ... For example, Unilever's campaign for Sunsilk shampoo in Indonesia clearly ... Found inside – Page 161Sunsilk shampoo (HLL) 400ml bottle gives 33% more free. Dettol shaving cream get 40% extra free, Bisleri – 20% extra free (Bada Bottle, Same price) The ... Found inside – Page 206Stylist and brand ambassador for Sunsilk shampoo Samantha Kocchar , who worked with L'Oreal brand ambassador Jawed Habib at Miss India 2003 , was quick to ... Found inside... select a metric or a nonmetric scale for the sale of their products abroad. ... sells Sunsilk shampoo in bottles for the upper classes and in sachets, ... Found insideFirst, they sense and react to demand with products packaged and priced to suit low-income ... Close-Up toothpaste, Omo laundry powder, and Sunsilk shampoo. Found inside – Page 567The second option is to rethink the entire product to maximize its local appeal. ... Sunsilk shampoo, which became a national market leader in its segment. Found inside – Page 713They also pointed out that the raw material and products were periodically sent to Japan to ... (HLL) launched an advertisement of its Sunsilk shampoo. Found inside – Page 27Similar to the case of Pepsodent, Sunsilk somewhat followed the same development pattern. People started to recognize the benefit of using shampoo; ... Found inside – Page 167Godrej Colour Gloss triple action shampoo , offers 20 % extra free . 100ml + 20ml . 2. Sunsilk shampoo ( HLL ) 400ml bottle gives 33 % more free . 3. Found inside – Page 127The marketing goal of Unilever was to make high-quality goods affordable to poor ... To slash packaging costs in Indonesia, it had put Sunsilk shampoo in ... Found inside – Page 189had purchased the DeBon products or not even if she said “ we can't afford them ... Chau lists shower soap , shampoo such as Sunsilk at 17,000 dong a bottle ... Found inside – Page 34Origins Launched in 1954 (in the UK), Sunsilk quickly became Unilever's leading international shampoo brand. By 1959 it was available in eighteen countries ... Found insideSachet of Sunsilk shampoo is expected to be distributed to rural areas into the small store - because its target group are the people in the smaller town ... Found inside – Page 657Lever submitted no evidence as to how the market a product under the " SUNSILK ” products were labeled and packaged , a fair trademark . Even as of the date of Lever's trial inference from the interrogatory responses is testimony , the most ... Found inside – Page 647Value for Money Rural consumers are shoppers for products with high value for ... Parachute Coconut hair oil , Pan Parag , Sunsilk shampoo , and so on . Found insidePhysical goods including consumer goods and business to business products are traditionally associated with brands, like Mercedes, Nokia, Pepsi, Sunsilk. Found insideIn Indonesia, most products sold in small stores and warungs are branded ... spending on advertising for Sunsilk shampoo declined from Rp 144 billion ... Found inside – Page 379This is why , for instance , in 2003 Unilever relaunched Sunsilk shampoo for the third time in Europe . Second , as old brands they capture a value ... Found insideDewey (2008) describes a rural pageant advertising campaign in which village women were given free samples of shampoo from Sunsilk ... 161Sunsilk shampoo ( HLL ) 400ml bottle gives 33 % more free leader in its segment builds in beauty leaves... 1987, Sunsilk became what happened to sunsilk products first shampoo brand to launch a two in... Or a nonmetric scale for the sale of their products abroad national market in. 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